Jetset Girl: A Cult Brand in the 80s

When I was young, there was one clear must-have: the sweatshirt. Now I was a jet set girl. It was relatively expensive and came from the house of Jil Sander.
I even delivered newspapers so I could afford jet set fashion. I was a real jet set girl. Not just when it came to the sweatshirt, I immersed myself in everything that goes with it. I wanted to become a jet set girl and mix with the rich and beautiful.
But what's the story behind the jet set girl?

The Glitterati and the Jet Set Girl
Jet set means nothing other than the glitterati. This refers to people who belong to the so-called yuppies. The new young rich, who have so much money that they even have a private jet fly them to the most beautiful places in the world. They go to exclusive clubs on site where ordinary people get in. She is invited and gets everything she wants. She firmly belongs to these circles.
The term jet set came about when flying was still very expensive. The jet set girl moves freely in this party scene. The jet set scene differs from so-called high society. High society is more elitist, and you'll run into fewer "party girls" there.
But how did it all begin with the jet set girl?
Scheduled jet flights began in the 1950s. In those years the previously coined term "café society" was replaced. The jet set girl prefers places like:

- St. Tropez
- London
- New York
- Cannes
- St. Moritz
- Gstaad
- and many more beautiful places
She jets off for a quick weekend on the south coast of France or to Mykonos. The more air travel opened up to fast traveling, the more the term took hold. Noses were wrinkled then as they are today. In people's minds, this is a girl who just lets herself be kept. She has nothing to offer, neither intelligence nor a job. But that's not always the case; there are plenty of examples of successful businesswomen hiding behind it.
A very famous jet-setter is Paris Hilton. She is also called an "It girl." Through her public appearances she embodies exactly this type of woman. With a little dog in a little basket, smiling and waving on the way to the plane.
It's a carefree life that these women embody. Always an Ibiza feeling with a lot of lightness and the next beach bar on their minds. Summer, sun and the next flight is guaranteed to be waiting!